The Food and Drug Administration publishes regulations that govern how manufacturers describe the flavoring of specific products such as vanilla ice cream.

Many manufacturers, mindful of consumer psychology, are hesitant to label their product as "vanilla flavored," even though the predominant flavoring does not come from costly vanilla plants.

Rather than use expensive botanically derived vanilla exclusively, manufacturers sometimes mix in synthetically derived vanillin and other flavor enhancers, according to the court papers.

We believe very strongly that there is a sacred bond of trust between brands and their faithful consumers. There must be complete openness and honesty in the packaging and advertisements to foster and maintain this trust.

We need your cooperation to keep these large companies honest and true to their consumers. Any misleading claims should be scrutinized to ensure that the American Consumer is accurately informed about their buying decisions.